This project was not so much a redesign as a refresh of the site’s current design. The original design was flat & dated. The initial view of the site was a Flash-based animation, followed by a redirect to the About page which contained information on the organization, PDF newsletters and the club’s board members, not hardly the primary interest when the club’s goal was to promote activities, events and membership.
This website redesign project was referred by my web design partner. A printing business has an existing site, which was outdated and not representing the company’s products and services. We worked with the client to examine their competition and agree upon an information architecture that would provide results. After creating wireframes that represented the content for each page type, my partner designed the website in Illustrator. I built the approved design on the WordPress CMS platform, using a web standards-based approach. Future phases will include eCommerce features to purchase products online.
Lindblad Alaska is a standards-based, lead-generation, travel-related microsite designed for an existing client and developed on a WordPress CMS. Much of the look n’ feel was derived from existing branding from travel supplier print material. I participated in the end-to-end design & development of the website.
This web design project was for a business lawyer client in Los Angeles, California. The project involved information architecture, wireframes and Photoshop design mock-ups. The site was then built on the WordPress CMS platform leveraging a web standards approach. It encompasses the clients need to communicate that their legal services provide direction.
The client, who created the initial 10-year old website using Frontpage, was my dentist at the time. For many years, I commented on how I could freshen up the look of his website while increasing the chance the site would rank better on the search engines. After several off and on discussions over a period of years, he finally decided to take me on. After an audit of the current sites’s content and a redesign of the site’s information architecture, we wireframed and mocked-up the website. After a change in overall direction (from general to more cosmetic dentistry), I delivered the final standards-based site. The site marked a milestone as my first WordPress-based site.
The client had an existing table-based website which was designed by the hosting company. In two years, the client had never received any leads from the website. Desperate to increase business, Jean-Jacques was referred to me to redesign the website, making it more effective. The redesigned website incorporated a web standards-based approach with search engine optimization in mind, while increasing the amount of targeted, persausive textual content on the site. Since the website redesign, the client has received a huge increase in leads that have turned into prospective clients.
Cruise West Alaska is a lead generating microsite for a travel agency which specializes in small ship cruises. It was my first web standards-based website and has been quite effective for the business.