I’ve seen some bad ideas in navigation, but this subtle one takes the cake (a nice German Chocolate cake).
Typically when you see navigation, you see a list of links. Click on the link, you go to the next page.
Wrong.
On this particular site (nameless), which was recently redesigned (and nicely by the way), someone came up with the idea of making the site visitor click a button after selecting a link to follow. Mind you, the tooltip tells them to click the button to continue.
Google recent released a change to its search engine results page. While the change is subtle, one of the new features is a handy, easy to access tool for performing keyword research for optimizing your web site for the search engines.
Search engine optimization is an ongoing task that covers a variety of aspects of your website. One item of note is the relevancy of your landing pages. I’m not referring to search engine ranking, but meeting the expectation of site visitors when they first arrive on your site.
Here’s an exercise that can improve your website’s landing pages. The article assumes you have your site hooked up to Google Analytics. If not, stop reading, register the site and install the code.