This was a redesign project for a long-time client, a niche travel agency located in Malibu, California. The lead-generation website features small-ship adventure cruise vacations, targeting retirees and affluent professionals.
This project was not so much a redesign as a refresh of the site’s current design. The original design was flat & dated. The initial view of the site was a Flash-based animation, followed by a redirect to the About page which contained information on the organization, PDF newsletters and the club’s board members, not hardly the primary interest when the club’s goal was to promote activities, events and membership.