One Secret to Email Marketing
A brief diversion from my “Learning JavaScript” series, to discuss a major secret in email marketing. I call it “Single Theme to Right Audience.”
The idea is this; when you send out your blast emails, make sure you’re sending the value that your recipients opted-in for. Now, for some businesses, that’s simple. Say you sell electronic widgets (sorry, couldn’t help myself) and people opted-in for deals on electronic widgets. As long as you give them electronic widgets, whether their blue, green, etc., they’ll likely be happy.