I previously wrote about an experience where a restaurant forced me to visit their website for their menu, only to discover that their website (including their menu) were in Flash. Recently, I again had the need to lookup a restaurants menu online, via a mobile device. This time, the menu was in PDF format, making…
Too Much Emphasis De-emphasizes Content
Early in my web career, say 2000, I was always told to limit what you emphasize. The theory is that the more you emphasize, the less something is emphasized. I remember debating with several content producers on this topic.