Improve Website Relevance & Conversion via Google Analytics

Search engine optimization is an ongoing task that covers a variety of aspects of your website. One item of note is the relevancy of your landing pages. I’m not referring to search engine ranking, but meeting the expectation of site visitors when they first arrive on your site. Here’s an exercise that can improve your…

Do Online Presentations Right

I’ve done several presentations in my time. They tend to be text heavy, as I want the presentation to have value long after I’ve delivered it. In the last several years, there’s been a trend in the Internet community to give presentations where primarily supportive imagery is displayed on the slide, while the presenter talks…

Modular CSS – Flexible Web Design

I really don’t know the official term to describe this method. It’s not new, by all means. However, it’s a powerful method of using CSS code & classes effectively and efficiently. Multiple CSS Classes First, you may not be aware that you can use multiple css classes on elements. Example: <p class=”classone classtwo”></p> Here’s where…

Great New Web Design Podcast

Just learned of a great new web design podcast. The Pipeline, hosted by Dan Benjamin, features interviews with leading designers, developers, writers, and entrepreneurs. The first episode featured Jeffrey Zeldman, designer, founder of ALA. I found this to be the best interview with Jeffrey. Other shows feature interviews with Ryan Carson and Jason Fried, with…

Let’s Eliminate Sexism in the Web Industry

My typical post center around sharing my knowledge and experience with other web professionals. This particular post will depart from the norm and cover the very important topic of diversity & respect in the web industry, specifically related to gender. I recently attended the 200th episode of the Boagworld podcast. The podcast celebrated by spanning…

BLP Labels

This website redesign project was referred by my web design partner. A printing business has an existing site, which was outdated and not representing the company’s products and services. We worked with the client to examine their competition and agree upon an information architecture that would provide results. After creating wireframes that represented the content…

Update Your Copyright Date Automatically

It’s a new year, and it’s time to get back to work. So why do your websites still read © last year or worse? Most web site owners forget to update their copyright date. And it’s easy to understand why. For most sites, the footer, where the copyright date usually sits, is below the fold…

TrubyLaw

This web design project was for a business lawyer client in Los Angeles, California. The project involved information architecture, wireframes and Photoshop design mock-ups. The site was then built on the WordPress CMS platform leveraging a web standards approach. It encompasses the clients need to communicate that their legal services provide direction. Highlights About the…

The Galapagos Islands

The Galapagos Islands is a standards-based, lead-generation, travel-related microsite designed for an existing client and developed on a WordPress CMS. Much of the look n’ feel was derived from existing branding from travel supplier print material. The site leverages Cufon, a font-replacement technology, that allowed me to target the well-established supplier branding. As the Galapagos…

CSS Styling for ASP.NET Applications

I just concluded a month long, onsite project for a mid-to-large sized company. The project was to consolidate several client-side applications into one web-based application for corporate & field employees. It was personally rewarding on several levels (besides financial). First, got to work with a company that has a seemingly great culture of teamwork and…