This was a redesign project for a long-time client, a niche travel agency located in Malibu, California. The lead-generation website features small-ship adventure cruise vacations, targeting retirees and affluent professionals.
This project was not so much a redesign as a refresh of the site’s current design. The original design was flat & dated. The initial view of the site was a Flash-based animation, followed by a redirect to the About page which contained information on the organization, PDF newsletters and the club’s board members, not hardly the primary interest when the club’s goal was to promote activities, events and membership.
Lindblad Alaska is a standards-based, lead-generation, travel-related microsite designed for an existing client and developed on a WordPress CMS. Much of the look n’ feel was derived from existing branding from travel supplier print material. I participated in the end-to-end design & development of the website.
This web design project was for a business lawyer client in Los Angeles, California. The project involved information architecture, wireframes and Photoshop design mock-ups. The site was then built on the WordPress CMS platform leveraging a web standards approach. It encompasses the clients need to communicate that their legal services provide direction.
The Galapagos Islands is a standards-based, lead-generation, travel-related microsite designed for an existing client and developed on a WordPress CMS. Much of the look n’ feel was derived from existing branding from travel supplier print material. The site leverages Cufon, a font-replacement technology, that allowed me to target the well-established supplier branding. As the Galapagos Islands are a unique destination, fun for adults and children, I thought it would be fun to have a blue-footed booby simply hanging around the site.
The client, who created the initial 10-year old website using Frontpage, was my dentist at the time. For many years, I commented on how I could freshen up the look of his website while increasing the chance the site would rank better on the search engines. After several off and on discussions over a period of years, he finally decided to take me on. After an audit of the current sites’s content and a redesign of the site’s information architecture, we wireframed and mocked-up the website. After a change in overall direction (from general to more cosmetic dentistry), I delivered the final standards-based site. The site marked a milestone as my first WordPress-based site.
The client had an existing table-based website which was designed by the hosting company. In two years, the client had never received any leads from the website. Desperate to increase business, Jean-Jacques was referred to me to redesign the website, making it more effective. The redesigned website incorporated a web standards-based approach with search engine optimization in mind, while increasing the amount of targeted, persausive textual content on the site. Since the website redesign, the client has received a huge increase in leads that have turned into prospective clients.
The client contacted my web design partner requesting a redesign of a site who’s business they purchased. The old site had a grunge, retro feel to it, and didn’t match the new owner’s fun retro tone they wanted to achieve. As this was a seasonal business and the season fast approaching, we worked with the business owner to determine the information architecture and design elements while also researching the target audience. My partner came up with the fantastic masthead and we collaborated on the remainder of the design.
The client was very happy with the results, and has reminded us of that fact from time to time when a customer stops by the store and mentions the website. Very kool.
Cruise West Alaska is a lead generating microsite for a travel agency which specializes in small ship cruises. It was my first web standards-based website and has been quite effective for the business.