Archives April 2010

Search engine optimization is an ongoing task that covers a variety of aspects of your website. One item of note is the relevancy of your landing pages. I’m not referring to search engine ranking, but meeting the expectation of site visitors when they first arrive on your site.

Here’s an exercise that can improve your website’s landing pages. The article assumes you have your site hooked up to Google Analytics. If not, stop reading, register the site and install the code.

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I’ve done several presentations in my time. They tend to be text heavy, as I want the presentation to have value long after I’ve delivered it.

In the last several years, there’s been a trend in the Internet community to give presentations where primarily supportive imagery is displayed on the slide, while the presenter talks through the points he/she wishes to communicate. This is great for during the presentation. However, after the event, when a presentation is posted for all to view online, there’s only frustration when the viewer cannot obtain the “message.” Just read the comments of frustration from many of the presentations from SXSW.

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